Conservation International

The "Nature is Speaking" 360-campaign reminds the public that nature doesn’t need people, but people need nature.

Awards: 2015 Bronze Clio and 2015 Cannes Gold Lion.

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For this 360 non-profit campaign, we created eight films to give nature a voice. Each one featured vocal stylings from celebs like Harrison Ford, Julia Roberts, Edward Norton, Robert Redford, Liam Neeson, and Penélope Cruz.

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The extensive campaign included animated posters, banners, print ads, website, Twitter, Facebook, and Instagram. 

We treated the campaign launch like the launch of a real movie. A manifesto coming from Nature's voice.