Digital and social campaign featuring 40 animations made out of the six product color combinations.
In this series of 40 distinct animations (localized in over 10 countries), we paired the six colors of the iPhone 5c with dot elements from the phone’s case. We were able to communicate a wide range of stories using very limited visual information.
A few of the 40 animations we launched in over 10 countries.
First Apple social campaign. Tumblr promotional posts.