iPhone 5C

Digital and social campaign featuring 40 animations made out of the six product color combinations.

In this series of 40 distinct animations (localized in over 10 countries), we paired the six colors of the iPhone 5c with dot elements from the phone’s case. We were able to communicate a wide range of stories using very limited visual information.

A few of the 40 animations we launched in over 10 countries. 


The Tumblr grid serves as a hub for all the animations.


First Apple social campaign. Tumblr promotional posts.

Banner featured in New York Magazine, Pitchfork and Wired. Pre-roll featured on YouTube, Vevo and ESPN.