TV and digital launch. Two films to introduce Apple’s latest iteration of the Macbook Pro. The first communicates a broad brand statement, and the second highlights specific product features. (Production: Media Arts Lab + director Juan Cabral).
Awards: 2017 D&AD Wood Pencil
"Bulbs" explores the concept at the very core of the Apple brand: the way in which new ideas move the world forward.
"Qwerty" focuses specifically on the Macbook Pro keyboard and new Touch Bar.