Brand identity for California-Spanish fusion restaurant in Madrid. Abstract brush-strokes represent the vibrant ingredient palette.
Opened in June 2017, Abolea marries health-conscious L.A./California cuisine with elements of Spain’s rich culinary tradition. The new venture needed a full identity suite, including logo, stationary, website, menu, interior elements, placemats and postcards.
The "O" in the logo is a reference to the restaurant’s key menu element: the combination bowl. Five distinct patterns represent five kinds of nourishment through abstract, colorful brush-strokes.