Diamant

Two seasons designing 65 different bikes for Norwegian bike brand Diamant.

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Starting with technical drawings from the engineers, the design director Matt Delahunt and I were responsible for creating the wraps and illustrations that adorned every handlebar, seat, and pedal.

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Each of the 65 bicycles in the collection had its own unique visual identity depending on its target rider.

We made bikes for everyone from 3-year-olds to professional riders to everyday commuters.

Illustrations and product drawings.